External Relations Strategist & Storyteller
Short Bio
I am a corporate communications and analyst relations leader with decades of experience guiding high-growth SaaS companies through launches, repositioning, and moments that matter. My career spans in-house leadership, fractional consulting, and agency directorships for VC- and PE-funded global brands.
I thrive on cross-functional collaboration, working closely with CEOs, product marketers, sales leaders, legal, finance, and people teams to align messaging and amplify it across earned, owned, and analyst channels. I have built AR programs from scratch, managed agency teams across regions, and helped shape narratives that show up in RFPs, market evaluations, and boardrooms.
Based in the Boston area, I am currently exploring full-time or contract remote, as well as hybrid, roles where I can bring strategic storytelling, disciplined execution, and a love of brand alignment to a growing team.
Contact me for my resume.
Writing Focus
I specialize in turning narratives about enterprise solutions — AI, agentic AI, martech, ecommerce, CRM, cybersecurity, and fintech —into clear, credible stories that resonate with analysts, journalists, buyers, and investors alike.
I write across the full communications spectrum: press releases that land coverage and court top talent, executive bylines that build authority, owned content that supports demand generation, award submissions that shine, and speaking abstracts that clinch an appearance. Every piece is tuned for its target audience, while staying true to a unified brand narrative.
In the era of AI search, I also write with discoverability in mind—structuring content so it answers the prompts your audiences are already asking, without sacrificing the authenticity that journalists and readers expect.
Recommendations
Follow Five Friday – Here are five wicked smart AR pros to follow. Listed in alphabetical order. #3 Liza Colburn, AR, Freelance.
Liza was our communications lead at Kiana.io for three years as we launched and then expanded products into new markets. She helped us with competitive market positioning, social media, and writing strategic product and partner releases that made our company stand out with customers and investors. She had a great understanding of retail analytics and mobile, and I always valued her experience and counsel. Liza is a great resource who is not afraid to ask hard questions and recommend the right direction.
Liza led the agency team that worked with us for two years, and she always achieved outstanding results. She makes it a point to get to know her clients' businesses as well as the clients do and is extremely creative, always trying new ideas to catch the interest of reporters. As a very seasoned PR professional, she has built solid relationships with reporters and editors and is an extremely strong writer. I continue to recommend her to colleagues looking for PR assistance.
Liza is thorough and strategic - a rare mix. Great person and a great partner for anyone she works with or for.
I've used Liza for PR at three companies. She can grasp technical concepts but knows how to up-level the messaging for media. She is experienced in promoting new technologies, launching new products and companies (even when there are no or few customers to reference!), and working with start-ups who are unknown and, importantly, have limited resources and budgets. Liza has done both analyst and press relations for me and knows how to get results with both audiences. She is great to work with, an excellent writer (which can be hard to find) and a relentless media pitcher. I trust her judgment and benefit from her strategic thinking and tactical know-how.
Liza is a rock-solid PR pro, excellent at developing creative and winning approaches. Her work devising innovative pitches and story ideas, combined with a real flair for writing, became case studies for our agency, and teaching tools for training other staff. She is personable and easy to work with, and clients appreciate her energy, directness, and integrity.
Get in touch
I am looking for a full-time remote or Boston area hybrid role at a growing company with a great culture. I am also available for retained communications and analyst relations programs, launch engagements, media relations, short-form writing, and advisory work with enterprise and AI leaders.
Or email lcolburn@lizacommunicates.com