Notes on Analyst Relations & Communications
Practical guides and articles for enterprise startups ramping up analyst relations, public relations, and thought leadership.
Article · Marketing StrategyOctober 20, 2026Crafting a Balanced Marketing Mix: Paid, Earned, Owned, and Shared Media
Master the marketing mix with this guide to paid, earned, owned, and shared media. Learn how to effectively integrate these key channels for optimal engagement and credibility.
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Article · Communications StrategyOctober 7, 202612 Stats Proving Earned and Owned Media Drive Better Inbound
Earned and owned media now beat paid for B2B inbound. Twelve data points on AI search, earned media citations, shrinking paid reach, and cost per lead.
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Article · Public RelationsSeptember 24, 2026Are Press Releases Still Relevant? 8 Reasons Why.
Yes — press releases remain essential for private B2B technology companies. Here are 8 reasons, from product launch consensus and media forcing functions to SEO and AI search value.
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Guide · Analyst RelationsAugust 26, 2026Why Industry Analyst Relations Matters — A Practical Guide for B2B Startups
What analyst relations is, why it matters for B2B technology companies, and how to start a program that shapes how analysts — and your buyers — see you.
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Guide · Analyst RelationsSeptember 4, 2026The Five Pillars of an Effective AR Strategy
How B2B SaaS companies build a high-impact analyst relations strategy — designing programs, optimizing spend with firms like Gartner and Forrester, and coordinating market evaluations.
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Article · Thought LeadershipSeptember 16, 2026Thought Leadership Done Well: It's About Education, Validation, and Inbound
How B2B technology companies build a thought leadership strategy that earns trust, shapes category perception, and feeds pipeline.
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