Array of Communications Services
Strategic communications and analyst relations for B2B technology companies — whether you need an ongoing partner or a focused project.
Annual & quarterly PR plans tied to business objectives — messaging, audience mapping, and measurement frameworks that keep every program accountable to pipeline and brand goals.
Announcement strategy, drafting, and distribution for funding rounds, product launches, partnerships, and milestones — written for tier-1 pick-up and optimized for search and AI discovery.
Strategic programs that engage target trade, tech, and business influencers with compelling news, "newsjacking" commentaries, and expert bylines. Includes spokesperson prep that helps secure coverage with bold soundbites.
Executive bylines, owned content, and research-driven campaigns that build authority and feed pipeline — written for human readers and AI search alike.
Gartner, Forrester, and specialized firm programs — contract negotiation, briefing and inquiry cadence and prep, market evaluation execution, and customer reference recruitment.
Cross-functional launch sequencing across Comms, PMM, and Sales Enablement — analyst pre-briefings, message refinement, release writing, news pitching, and thought leadership that maximize share of voice (SOV) and drive MQLs.
Strategy, drafting, and optimization for owned blogs — topic selection grounded in search demand, long-form answers to the questions buyers ask, and structure tuned for AI search discoverability.
Are you a marketing leader at an early-stage tech company looking for guidance about building and executing a high-impact program with minimal budget? Let me train you or your team on best practices for PR and AR execution.
Analyst Relations
I design and run analyst relations programs that shape how Gartner, Forrester, and other firms see your company — from program strategy through market evaluation execution.
- —AR program design and tiering strategy
- —Contract negotiation and spend optimization (Gartner, Forrester, IDC, S&P Global, and boutique firms)
- —Briefing and inquiry scheduling, staffing, and debriefs
- —Market evaluation coordination (Quadrants, Waves, Landscapes, MarketScapes)
- —Analyst day planning and execution
- —Inquiry programs for GTM, product, and partner teams
- —Customer reference recruitment for interviews and product reviews
Global Corporate Communications
Strategic messaging, media relations, and launch programs that align your narrative across every channel — from press to internal comms.
- —Strategic messaging and positioning
- —Media relations and press strategy
- —Product and company launch programs
- —Executive messaging and spokesperson preparation
- —Awards, speaking, and CSR/ESG programs
- —PR agency management across regions
- —Internal communications, employer brand, and People Team collaboration
Thought Leadership
Content and campaigns that earn trust, shape category perception, and feed pipeline — written for human readers and AI search alike.
- —Executive byline writing and ghostwriting
- —Survey and research commissioning for gated content
- —Blog and owned content strategy
- —AI search optimization for organic human and LLM discoverability
- —Press release writing and distribution
- —Short-form report writing (data, research, category evangelism)
- —Sales enablement content from analyst and media coverage
Let's Talk
Every engagement is scoped to your needs. Reach out to discuss your goals — whether you need a retained partner, a project lead, or strategic advice.
Get in touch